Red Cross Water Safety poster called racist, statement and apology issued | Outbreak News Today Outbreak News Today
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A water safety poster which pointed to children of color as “not cool” (based on whether they were following pool rules) while pointing to white children as “cool” was called out as “super racist”on social media, prompting the American Red Cross to issue a statement and apology Monday.



“The American Red Cross appreciates and is sensitive to the concerns raised regarding one of the water safety posters we produced. We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone. As one of the nation’s oldest and largest humanitarian organizations, we are committed to diversity and inclusion in all that we do, every day.

“To this end, we have removed the poster from our website and Swim App and have discontinued production. We have notified all of our partner aquatic facilities requesting they take down the poster. Our organization has emphasized to our partners and on social media that it was absolutely not our intent to offend anyone and apologized for this inadvertent action. We are currently in the process of completing a formal agreement with a diversity advocacy organization for their guidance moving forward.

“For more than 100 years, part of the Red Cross mission has been to help everyone be safe in, on and around the water. Countless lives have been saved with our water safety educational and aquatics programs. In order to further support our mission and dedication to inclusion, we launched our Aquatics Centennial Campaign in 2014. We are working to reduce the drowning rate in 50 high-risk communities over a 5-year period by helping to teach at least 50,000 more children and adults to swim. With this campaign, we are focusing on areas with higher-than-average drowning rates and participants who otherwise wouldn’t have the opportunity to take swim lessons.

“Once again, we apologize for any inadvertent misunderstanding with regard to the production of this poster, and believe we have taken every step to address the situation.”



  1. Lee says:

    It’s gotten ridiculous and all of the human world is consumed by its mentally dented and stupidest species. Darwin inverted, no real higher human pursuits. Social obsession, near the bottom rungs of the human ladder.

  2. Kenney says:

    Nothing here to apologize for. When did the human skin get so thin?

  3. William says:

    This is foolish. What next, complain that only boys were

    pictured in NOT COOL? The american public is showing more and more

    each day that they lack COMMON SENSE. Get a life America!!!!!!!!!!!!!!!

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