In a follow-up to the recently published CDC study that shows a dramatic increase in e-cigarette use among middle and high school students, and one day after Senator Barbara Boxer asked E-Cigarette companies to stop advertising on television,  the California Democrat said the following today:

E-cigarette Image/Jakemaheu at the wikipedia project
Image/Jakemaheu at the wikipedia project

“Today’s report is a wake-up call to all of us that more and more of our kids are becoming addicted to e-cigarettes,” Senator Boxer said. “If e-cigarette companies are serious about helping people quit smoking, they must stop targeting our kids with their products and pull their advertisements from television.”

Senator Boxer is a leader in the fight to protect children from e-cigarettes, and in February re-introduced the Protecting Children from Electronic Cigarette Advertising Act. The legislation would permit the Federal Trade Commission (FTC) to determine what constitutes marketing to children, and would allow the FTC to work with states’ attorneys general to enforce the ban. In March, the Senator sent a letter to Food and Drug Administration (FDA) Commissioner Margaret A. Hamburg along with a petition urging the agency to finalize a rule to regulate e-cigarettes and protect public health.