Governor Andrew M. Cuomo yesterday announced the launch of an aggressive public awareness campaign to educate New Yorkers on the dangers of the Zika Virus. The campaign’s launch marks the latest step forward in implementing the Governor’s comprehensive six-step action plan to combat Zika.

Image/U.S. Geological Survey 2001
Image/U.S. Geological Survey 2001

Already, more than 7,000 larvicide tablets have been distributed to eliminate Aedes mosquitoes potentially carrying the virus. Additionally, New York City and the 57 other counties in New York have all received approval from the state Department of Health on local Zika action plans.

“New York State has put forward the nation’s most robust action plan to combat Zika and eliminate this deadly disease at its source,” Governor Cuomo said. “This public awareness campaign will ensure New Yorkers understand the threat Zika poses and how we can stop its transmission. By providing New Yorkers with the information they need, we can protect the public health and put an end to Zika once and for all.”

As part of the campaign, a public service announcement has begun running in English and Spanish on more than 40 television stations statewide and will continue for the duration of the mosquito season, which ends in September. Radio announcements, also in English and Spanish, were sent to more than 100 radio stations across the state and will run during the same timeframe.

Additionally, billboards and informational posters in subways and on buses will be utilized, digital advertisements will be displayed on travel-related websites and New York State has established a Zika Information Helpline (1-888-364-4723), as well as a dedicated website to provide information directly to residents.

As of May 25, New York has reported 127 travel associated Zika virus cases, the most in the nation.